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July 23, 2009

Evian Roller Babies US

Great viral marketing campaign for Evian! Well done!


New Report Suggests Facebook Has Replaced Email For Sharing Content

July 22, 2009

New Report Suggests Facebook Has Replaced Email For Sharing Content

According to the people at addtoany, the volume of information being shared around the web through Facebook has increased dramatically over the past year. Specifically, Facebook now accounts for 24 percent of all items being shared in contrast to email which now accounts for 11.1 percent. Not surprisingly, Twitter now accounts for 10.8 percent of all items shared. I reached out to the company to find out what sampling size the company has.
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Twitter Hashtags – What Are They, How To Create Your Own – by Mari Smith

June 26, 2009

If you are new to Twitter, I am sure you’ve seen a lot of activity or subject matter preceded by a # also known as a hashtag. What are these denotations and why do you care? Watch this short but enlightening video by Mari Smith as she explains about the wonderful world of Twitter hashtags.

Check out what’s happening on Twitter right now

Follow me on twitter!

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more about “Twitter Hashtags – What Are They, How…“, posted with vodpod


What are Twitter Hashtags (#)?

June 25, 2009


If you are new to Twitter, I am sure you’ve seen a lot of activity or subject matter preceded by a # also known as a hashtag. What are these denotations and why do you care?  Watch this short but enlightening video by Mari Smith as she explains about the wonderful world of Twitter hashtags.



Check out what’s happening on Twitter right now with this link:
Technorati Profile


Top 10 Reasons to use Facebook for Business

June 24, 2009

1. Meet your Peers

Facebook provides the perfect “social” platform on which to network with like-minded professionals and industry leaders.

2. Establish Credibility

Use Facebook to leave comments, tips and ideas on other’s pages and you’ll earn respect as an authority in your community/profession.

3. Virtual Handshake – Open Doors

Facebook provides the perfect atmosphere to reach out and introduce yourself to people who were unreachable before!

4. Added Functionality Makes it Easy

There are thousands of apps and tools that make it easy to connect, grow and conduct business on Facebook. In fact, if used correctly, it may well be the most powerful business tool in your online repertoire.

5. Increase Visibility/Brand Awareness

Facebook has over 200 million active users. The average user has 120+ friends. More than 6 million users become fans of Facebook pages every day. Pretty easy math.

6. Your Competitors are on Facebook

If they aren’t now, they will be soon. Be the industry leader and put your business on Facebook. Your presence will not act as a viral marketing tool for your business/brand but provide a hub in which to differentiate yourself from your competitors.

7. SEO, SEO, SEO!!   And did I mention….

This benefit has so much weight that it should be numbers 1-10 and is, by itself, reason enough to establish a Facebook page.

Fact: 60% of a website’s page rank on Google is determined by the number of relevant inbound links back to the website.

Facebook is highly indexed by Google and other search engines. A presence on Facebook, with it’s additional linking opportunities and viral aspects, will quickly aid in moving your business up the Google search results.  

8. Message with Abandon!

Because your fans have chosen to “fan” your public business page, you have the ability to ‘message’ your fans without fear of being caught in spam filters.

9. Targeted Social Ads                                                                    

Facebook allows businesses to create social ads…ads that can  be tested, targeted and interacted with across the Facebook landscape. You set the budget, Facebook does the rest.

10. Not just for Kids

You may be asking yourself…what business does your business have being on Facebook? Isn’t that just for kids? While primarily used by college kids in its infancy, Facebook has grown up. The largest user age group demographic is 35-55, and that group is doubling in size roughly every two months! That being said, if you target youth, you’ll find no shortage of them on Facebook.

Strategy is Key

While it is free, and relatively easy to build your Facebook public page, attention to detail in set up, naming, business apps are important. There are certain apps to avoid that will end up weighing down your page and creating long download times. And once you have your page up, you’ll need time to invest in updates, social ads, event ideation and page growth. If you’d like my assistance in this process, I’d be happy to help.

Contact me for more information or a quote. Get started today on Facebook and watch your business and traffic to your website grow! 630.691.9500 or by email:

Diane Rayfield is a certified Social Media Marketing consultant for Harp Social and specializes in helping businesses monetize social media.

Facebook Public Fanpage

June 18, 2009

facebook logoFacebook: Putting your Best Face Forward!

Facebook is an Internet site that allows you to (1) easily stay in touch with people you know and (2) reach out to people you don’t know yet and begin to build and maintain relationships with them.  

Facebook is the fastest growing online socnet (social network) today. Analysts predict membership to reach 500 million by 2011. And thirdly, the Mini Feed and News Feed features provide an incredible opportunity for viral or stealth marketing. That is, you can strategically “push” information into the feeds of your friends/fans to create instant visibility. Facebook’s members are typically more mature and lean towards the professional side.  The fastest growing age demographic on Facebook is 35-55 and this growth is doubling roughly every two months.

The Facebook Advantages:

The advantages to having a Facebook Fanpage are many including the ability to communicate via messages to your fan base without getting caught in spam filters; the viral functionality of Facebook (once someone “Fans” your page, it shows up on their wall for all of their friends to see), and the integration with other social networking sites.

New Social Ad Feature!

Facebook also provides Social Ads which are custom developed, trackable ads paid for on a pay-per-click basis. Viewers can actually interact with these social ads right from the ad (vs. going to the page sponsoring the ad). Harp Social will strategize and implement these ads for your business based upon your objectives and ad budget. You will see your business grow and start to monetize this highly viral platform.

Let me show you how you can grow your business on Facebook!
Call 630.691.9500


Consulting Services

June 18, 2009

Social Media Consulting Services

As a certified Social Media Marketing Specialist, I help businesses implement strategic, integragted marketing plans on social platforms like Twitter, Facebook, WordPress & You Tube.  Every client receives an in depth consultation to decipher goals and  current marketing initiatives. Let me fast-track your social media marketing and start reaping the benefits! 

Increase Profits utilizing an Integrated Social Marketing Strategy

Understanding the nuances and culture of individual social media, along with the many tools and function-added applications available, can be overwhelming to both individuals and businesses alike. Harp Social understands these cultures and the unwritten rules of play. We also know which plug-ins, widgets and applications you’ll benefit from, how to integrate the optiumum blend of social media, and have them all working in sync to drive traffic to your website.

Get on the social media map and start reaping the benefits!

Call 630.691.9500 now!